IT`S HIP TO BE SQUARE

Released on: September 27, 2007, 1:32 pm

Press Release Author: Toby Munitz

Industry: Apparel & Fashion

Press Release Summary: WITH WARDROBE BY PUBLIC DOMAIN, GEEK CHIC TAKES PRIME TIME!

Press Release Body: Media Contact:
Toby Munitz
Public Domain Clothing
760/599-0856 Ext. 102
toby@printhouse.org

IT\'S HIP TO BE SQUARE:
WITH WARDROBE BY PUBLIC DOMAIN,
GEEK CHIC TAKES PRIME TIME!

SAN DIEGO, CA - SEPTEMBER 26, 2007 - It\'s television premiere week, the moment of
truth when the buzz becomes a roar, careers are made or broken, ratings rise or
fall, and viewers are on the edge of their seat with anticipation. With the jury
still out on many of the shows, one thing is for certain: Public Domain Clothing has
emerged on the scene as one of the hottest new stars of prime time, forerunners in
the rise of geek chic.

Featured in two new shows that chronicle nerd-life in all it\'s glory, Public Domain
styles can be seen on \"The Big Bang Theory\" Monday nights on CBS, and \"Chuck,\"
Tuesday nights on NBC. Having made it\'s official debut in February 2007 at the
\"anti-tradeshow\" UNITED in Las Vegas, Public Domain Clothing is fast becoming the IT
BRAND of what has been dubbed the GEEK CHIC movement in entertainment and fashion.
Spearheading the apparel side of this movement with t-shirts featuring bold,
colorful graphics that speak to the quirkier side of pop culture, the brand has
already made a splash among retailers, with a growing following of shoppers at Urban
Outfitters, Up Against theWall, Villains, and Planet Funk, to name a few. For a
complete list of \"where to buy,\" contact pdinfo@publicdomainclothing.com.

Having already built a fan base in the underground blogosphere of t-shirt
aficionados (hideyourarms.com, geeksugar.com, tcritic.com, justjared.com) it\'s no
surprise that this new brand is hitting the prime time. Longtime manufacturers of
the \"couture tee\" for the boutique marketplace, the makers of Public Domain have
launched several other successful brands. Key players in the vintage-feel trend,
they took their earlier verbiage brand to the next level with soft printing and
innovative body styles to go along with its off-the-cuff, retro-styled graphics.
Their children\'s line, Inky Dink Tees, was one of the first brands to take on street
trends for kids. A favorite of Maddox Jolie-Pitt, Inky Dink is often featured in
national magazines and seen on other celebrity sons and daughters.

The tongue-in-cheek brand-name, Public Domain, is a comment on the apparel industry
as a whole, the circular nature of trends, the fickle hipsters who follow them, and
the irony of an industry built on conformity, all the while professing to offer the
\"newest big thing.\" In spite of the controversial play on words, however, all of
the works distributed by Public Domain Clothing are original, created by Public
Domain\'s in-house art team, and protected by copyright laws. If the realm of the
public domain belongs to the people, then Public Domain Clothing belongs in
everyone\'s closet.

PUBLIC DOMAIN CLOTHING CONTACT INFORMATION:

West coast:: Sample Showroom
contact: andre/danielle
127 east 9th street, suite 904
los angeles, CA 90015
213.892.8911 t 213.892.8951 f

East Coast: Ray Showroom
contact: liza
628 Boradway #400
new york, ny 10012
212.642.9800 t 212.477.3877 f

Corporate Headquarters:
2630 Progress St.
Vista, CA 92081
760.599.0856t
760.599.0857 f

Web Site: http://www.publicdomainclothing.com/

Contact Details: Toby Munitz
Public Domain Clothing
2630 Progress St
Vista, CA 92081
Phone 760 599 0856
Fax 760 599 0857
Email: toby@printhouse.org

http://www.publicdomainclothing.com/

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